BarkPack’s influencer and content network was leveraged in a number of branded campaigns. Below are samples and case studies of our larger scale activations.
The BarkPack influencer community was leveraged in a number of organic, highly effective campaigns. Below are case studies of the campaign architectures and their success.
One of the things that is so compelling about the BarkBox experience is the interplay that exists between human and dog. Dogs are excited for BarkBox not only for the toys and treats, but also because of the reaction of the human. We learned that retention was driven not only by great products, but also amazing experiences.
Winter Walkies was a board game developed for the December 2018 BarkBox experience. Our goal was to bring the human further into the BarkBox experience and craft memorable moments between humans and their dogs that further the bond between them, and increase retention as a result.
Audio impacts our perception of the world around us. Ultimate Potential utilizes low-frequency beta and theta waves to literally hypnotize the player within the game environment.
This project allowed me to continue exploring innovative controls and their impact on the world around us.
Phones are the enemy of spending time with your dog. BarkPlay was a conceptual project exploring the ways to bring digital AR into physical play experiences with dogs. Our goal was to make playing with your dog as fun as playing with your Pokemon.
Built in Unity3d.
BarkBox is more than a box of treats and toys - it is an experience. This project explored how to leverage a physical box in a more comprehensive experience. Built in Unity3D.
A conceptual AR project built for BarkBox, this project leveraging hangtags to create a more engaging in-store retail experience.
Want to have fun? Play my collection of web games constructed in Unity3D!
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Hangtags present an opportunity to engage customers in sharable photo experiences. This project leverages AR to craft meaningful interactions that extend beyond the dog toy itself.
An ARkit game built for Crusoe the Celebrity Dachshund. This project was part of a broader influencer campaign, and tested whether a social media influencer can engage their audience in new, innovative ways. Built in Unity3D.
A game built for dogs and people, Messiah is meant to be played in an open space alongside your dog. Running from in game objects brings a real world mechanic into the game - the joy of playing with your dog.
True play experiences are meant to be shared. Get off the couch and run!
Download more iPhone games on the iTunes App store now! Built in Unity3D. Click below to check ‘em out!
Interactive SMS fiction (Choose Your Own Adventure stories) gives users a sense of control over their experience, and brings them further into the brand’s universe. It also provides a memorable and delightful experience.
This project gave users an interactive SMS experience tied to the monthly BarkBox theme. We used responses to generate survey results, allowing us to continue personalizing the BarkBox experience.
While at BarkBox, I was responsible for starting and building our BarkPack influencer network of celebrity dogs, working with 300+ separate dog accounts over the course of 3 years. I grew our @BarkBox Instagram account to 1.2 million followers through innovative community marketing campaigns and relationship management.
Leveraging creative posting techniques, I grew the BarkBox Instagram account from 20,000 followers to over 1.2 million over the course of 8 months.
I completed work for a number of brands on leveraging our influencer community for advertising campaigns, including Budweiser, Sony and Swiffer.
Out video posts drew over 2 million comments, leading to rapid growth on the account. Additionally, I leveraged BarkPack to drive growth by growing the BarkBox brand ecosystem. I was featured on the Prehype podcast to explain the technique.
I was nominated for the 2015 Mashable Mashies Digital Marketing award for Best Use of Instagram, and was quoted in the Wall Street Journal article, “The Dog Agency Fetches Ad Dollars for Popular Pooches.”
I was also featured in a Prehype podcast outlining my innovative Instagram account building techniques.
See a sampling of my posts below.
Augmented reality is more than just what we see - what we hear, taste and smell all make up our reality. AR games should be no different. OMG! BIRDS! leverages the iPhones microphone sensor to bring voice controls into a real world application.
This game was developed as part of a conceptual project. My goal was to create a digital game that integrated both dogs and humans into the play experience. By using audio controls, a dog’s bark can control the game. Dog’s bark at birds, now you bark alongside them.
