Valiant Lowitz

I’ve spent the last ten years building brands and shaping culture for startups and large corporations. My belief that innovation begins by understanding the target consumer has been crucial to the strategies I’ve built and the creative I’ve produced. Using creativity and data I craft stories that effectively communicate, engage, and resonate with users, resulting in meaningful growth for brands and organizations.

My hobbies include game design and hanging out with my dog, Panda. In my free time I make crazy web games.

View my resume below:

Creative Lead - EA SPORTS FC™ Mobile, Apex Legends Mobile | Electronic Arts, June 2021 - Present

• Led development of creative strategy and creative production in collaboration with internal partners for the launch campaign of Apex Legends Mobile. Designed creative strategy for Apex Legends Mobile performance and brand media assets.

• Led the creative strategy for EA SPORTS FC™ Mobile, overseeing the concepting and creation of mobile marketing assets and facilitating collaboration between agency partners and internal EA SPORTS FC™ Mobile stakeholders.

• Led creative production and facilitated collaboration with internal and external stakeholders to launch FIFA Mobile Season 6, FIFA Mobile World Cup 2022, Apex Legends Mobile and the FC Mobile brand.

Creative Strategy/Growth Marketing Lead | Ibble, October 2019 - August 2020

• Developed and optimized conversion funnel for driving content creators into a new game driven social app, leading to 2000+ pieces of content submitted in 2 months. 

• Designed a GTM strategy and worked collaboratively across engineering, marketing and content teams to ensure a successful product launch for early stage mobile app startup.  

Growth Strategist, Consultant - Literati | July 2019 - October 2019

• Launched and scaled influencer community of teachers to drive acquisitions through game design programming; tripled user acquisition via influencer community channel. 

• Designed content to activate the Literati member community and brand in shared cross-channel marketing activations; grew Facebook community to 900 members over 2 months.

Influencer Strategist, Consultant - Innovation & Strategy, Spacious | January 2019 - July 2019

• Built and launched new influencer community and member acquisition strategy for NYC based drop-in workspace brand; grew membership by 200% through offline and online community strategies.

Creative Strategist (Growth/Marketing Lead), Bark | September 2016 - January 2019

• Grew @BarkBox’s Instagram to 1.2 million followers through innovative social media captions and influencer communities. Lead the creative and execution of marketing campaigns across social.

• Lead the content and creative for gamified conversational bot experiences across Facebook Messenger, SMS and Live Chat platforms. Grew SMS channel to 20,000 daily users. 

• Worked closely with teams to develop and articulate influencer campaigns in high-level pitches and experimental programming, including conversational experiences and AR games.

• Actively participated in and lead marketing brainstorms and group creative processes.

• Researched the creative landscape and source information quickly and effectively to contribute to Bark longterm goals/vision. Share insights to drive objective-based creative solutions leveraging innovative technologies and engaging content marketing.

Skills

Content Strategy, Copywriting, Influencer Relations, Social Media Management, Growth Hacking, User Research, Narrative Design, Content Production, Adobe Creative Suite, Experiential Marketing, Interactive Storytelling, Innovation Marketing, Unity3D, Game Design

Education

University of Michigan — Bachelor of Arts,  Comparative International Studies | 2012